mental accounting

Definition

The concept defined by the economist Richard Thaler that states people split up their future and current assets into separate portions that cannot be transferred. It states that people give different value to different asset groups and this determines purchasing decisions.

Related Videos




http://www.businessdictionary.com/definition/mental-accounting.html

Today's Top Bulls

72% Bullish
(36 Votes)
70% Bullish
(103 Votes)
69% Bullish
(26 Votes)
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z