The activity of promoting the sale of goods at retail.

Merchandising activities may include display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price."

Use merchandising in a sentence

  • The plan that our team has put together for pricing and structure is the best approach for merchandising our new line of products.

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  • If you have a good merchandising department you should be able to do a good job promoting your product to perspective customers.

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  • When you are trying to market your product you must be sure to use good merchandising techniques to draw in as many customers as you can.

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