merchandising definition

merchandising

Activities aimed at quick retail sale of goods using bundling, display techniques, free samples, on-the-spot demonstration, pricing, shelf talkers, special offers, and other point-of-sale methods. According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price.”

merchandising is in the Advertising, Marketing, & Sales subject.

merchandising appears in the definitions of the following terms: sales promotion, promotion mix, Mazur plan, comparison shopper, department store, full service merchant wholesaler, advertising allowance and price leader

merchandising appears in these other terms: automatic merchandising, merchandising allowance

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