mere exposure effect

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Also called the familiarity principle, this psychological tendency causes individuals to prefer an option that they have been exposed to before to an option they have never encountered, even if the exposure to the first option was brief. The Mere Exposure Effect can be useful in marketing, as many forms of advertising can be used to create a feeling of familiarity with the product.

Use 'mere exposure effect' in a Sentence

If you are dealing with a mere exposure effect you must figure out a way to change it to your advantage quickly.
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For those of you in this meeting who doubt the efficacy of the mere exposure effect, I would like to take this opportunity to direct your attention to popular music.
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The mere exposure effect would cause them to go to the other store, which was across the street and that made us all angry.
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