mission statement

  

Definition

A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.

A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment. Also called company mission, corporate mission, or corporate purpose.


Use mission statement in a sentence

  • The mission statement of the business was very clear and important to all employees and they will benefit from the direction of the company moving forward.

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  • The new mission statement proposed by the company's board of trustees stated that the company was devoted to public service, providing quality products, and integrity.

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  • The company's mission statement was to serve all its customers in an error free and timely manner and provide outstanding customer service at every contact point.

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