moment of truth
Definition
In customer service, instance of contact or interaction between a customer and a firm (through a product, sales force, or visit) that gives the customer an opportunity to form (or change) an impression about the firm.
Popular 'Customer Relations & Services' Terms
moment of truth in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/moment-of-truth.html
