moment of truth

  

Definition

In customer service, instance of contact or interaction between a customer and a firm (through a product, sales force, or visit) that gives the customer an opportunity to form (or change) an impression about the firm.

Use moment of truth in a sentence

  • I faced the moment of truth when I had to decide on rather to follow my heart and marry the love of my life, or to take the job of my dreams.

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  • The moment of truth was pivotal as we had presented our entire plan and it was up to the consumer to react.

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  • We weren't really sure how we felt about the company, but once the salesman explained all the benefits of the company, and how far they were willing to go, we reached our moment of truth. Even though we knew it was more expensive, we knew it was the right fit for us.

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