monomorphic opinion leadership
Definition
A type of leadership in communication and media that leads to the spread of information concerning one particular, highly specialized topic rather than a broadly-based set of information. This can be a very narrow point of view and can lead to making decisions based on lack of full information. opposite of polymorphic opinion leadership.
Related Articles
Related Videos
http://www.businessdictionary.com/definition/monomorphic-opinion-leadership.html
