naive forecasting

  

Definition

Estimating technique in which the last period's actuals are used as this period's forecast, without adjusting them or attempting to establish causal factors. It is used only for comparison with the forecasts generated by the better (sophisticated) techniques.

Related Videos




http://www.businessdictionary.com/definition/na-ve-forecasting.html

Have a question about naive forecasting? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z