narrowcasting
Definition
Spreading an advertising message or signal over a small geographical area, or to a select group of audience. Narrowcasting uses cable television, direct mail, specialized trade publications, seminars, and keyword-associated web advertising. Its objective is to deliver custom-tailored ads based on demographic, psychographic, and past buying patterns to potential recipients who are predisposed to it. See also broadcasting, multicasting, unicasting, and widecasting.
narrowcasting is in the Data Management, Communications, & Networks subject.
narrowcasting appears in the definitions of the following terms: broadcasting, unicasting, multicasting and media
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