need satisfaction approach
Definition
Sales technique whereby a salesperson first seeks to understand the prospect's stated (express) and unstated (tacit) needs through probing-questions and careful listening. The salesperson then tailors his or her presentation to highlight those aspects of a product that satisfy the prospect's needs. Also called need satisfaction selling.
Popular 'Advertising, Marketing, & Sales' Terms
need satisfaction approach in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/need-satisfaction-approach.html
