need

1. General: Positive, motivating hunger that compels action for its satisfaction. Needs range from basic survival needs (common to all human beings) satisfied by necessities, to cultural, intellectual, and social needs (varying from place to place and age group to age group) satisfied by necessaries. Needs are finite but, in contrast, wants (which spring from desires or wishes) are boundless. See also Maslow's hierarchy of needs.

2. Marketing: Drivers of human action which marketers try to identify, emphasize, and satisfy, and around which all promotional efforts are organized.

Passion is the number one thing that I look for in a manager. IQ is not really that important. They need to be able to work well with others and the ability to get people to do what you want them to do. If you could put 10% of your future earnings on one of your classmates, you would pick the one that's most effective at working with people. These are qualities that are elective. If you could pick one to sell short, it would be the person that no one wants to work with. When I took over Solomon I had to pick the best person to run it. I interviewed 12 people for 15 minutes each and I asked myself, "Who would I go into a foxhole with?" I never look at grades or where you went to school.

• 5 Ways to Finance Your Small Business
• What differentiates your product from competitors'?
• When Should Companies Buy Back Shares
• Work Out a Plan with Lenders to Achieve a Better Credit Score
• Does the business scale?
• Surf Ahead of the Wave
• Focus Marketing on Perception Management
• What is your value proposition?
• There Ain't No Such Thing as a Free Lunch