needs and wants

Definition

Unsatisfied human desires that motivate their actions and enhance their fulfillment when met. Many business marketing departments pay close attention to the needs and wants of their target market since both drive consumer purchases. These can be further described as those needs that are based on biological necessities, and those wants that make life more pleasant and which largely depend on psychological factors.

Use needs and wants in a sentence

  • You should always be able to separate your needs and wants and do your best to prioritize the needs over the wants.

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  • In manufacturing a high-end minivan, Mercedez-Benz sought to address the needs and wants of affluent large families that needed to be able to transport large qualities of people in one car and preferred a luxury vehicle.

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  • A good tip for a salesperson would be to determine the needs and wants of the costumer before making a recommendation of their products.

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