niche marketing
Definition
Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.
niche marketing is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
niche marketing appears in the definition of the following term: micromarketing
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