niche strategy

Definition

A marketing approach for a good or service with features that appeal to a particular minority market subgroup. A typical product marketed using a niche strategy will be easily distinguished from other products, and it will also be produced and sold for specialized uses within its corresponding niche market.

Use niche strategy in a sentence

Related Videos




http://www.businessdictionary.com/definition/niche-strategy.html

Have a question about niche strategy? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z