non-price competition
Definition
Market situation in which competitors would not lower prices for fear of a price war. Instead they focus on extensive promotions to highlight the distinctive benefits or features of their products. Non price competition is an anomaly in a free market systems based on price-quantity relationship.
Popular 'Advertising, Marketing, & Sales' Terms
non-price competition in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/non-price-competition.html
