objective

  

Definitions (2)

1.

A specific result that a person or system aims to achieve within a time frame and with available resources.

In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit.

2.

Neutral (bias free), relating to, or based on verifiable evidence or facts instead of on attitude, belief, or opinion. Opposite of subjective.

For further explanation, see Goals vs. Objectives - Using Both to Get Where You Want to Go at InvestorWords.com.


Use objective in a sentence

  • Rico's teacher told him that he was disappointed in his paper, and he felt that Rico did not fully understand the objective of the assignment.

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  • The potential juror was asked if he felt he could be objective, despite the extensive media coverage regarding the case.

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  • An important objective of personal financial planning is to ensure that unnecessary expenses are eliminated and that necessary expenditures are dealt with in a timely manner, so as not to generate late fees or other penalties.

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