objectives and task method |
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Definition
Advertising expense budgeting method based on the (1) results to be achieved, (2) strategies and tactics required to achieve those results, and (3) costs associated with those strategies and tactics. See also adaptive control method, affordable method, competitive parity method, and percentage of sales method.
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objectives and task method is in the Accounting & Auditing, Advertising, Marketing, & Sales and Planning & Scheduling subjects.
objectives and task method appears in the definition of the following term: advertising appropriation methods
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