observational research


An extensive array of research methods used with the intention of observing consumer interactions with products and services in their natural surroundings. The main advantage to conducting observational research in business is that the consumer are often unaware they are being monitored allowing the researcher to make an objective analysis.

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  • He did a lot of observational research and it showed when he presented us with his findings for the day.

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  • You should try and do a lot of observational research so that you can be as knowledgeable on a topic as you can be.

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  • The focus group session contained two parts: the observational research, in which the specialists simply watched the participants' reactions, and the question/answer session with the participants.

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