Definition
Use of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software (browser) reveals sufficient information about the site's visitors, online advertising can be custom-tailored to match user preferences.
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Gathering Market Research for Upcoming Products and Services
When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate. A so ... Read more
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