online advertising

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Use of internet as an advertising medium where promotional messages appear on a computer screen. Since the communication software (browser) reveals sufficient information about the site's visitors, online advertising can be custom-tailored to match user preferences.

Use 'online advertising' in a Sentence

They decided to focus on online advertising since hardly anyone reads a paper or listens to the radio anymore. Everyone is on the internet, so they knew they should focus there.
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One can use online advertising, to gain future sales, or to promote a business, using online web pages and banners.
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The old fashioned company was reluctant to enter the world of online advertising, but their younger skewing customers demanded it and, ultimately, management had no choice.
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