opinion leaders definition

opinion leaders

General: Influential members of a community, group, or society to whom others turn for advice, opinions, and views.

Marketing: Minority group (called early adopters) that passes information on new products (received from the media) to less adventuresome or not as well informed segments of the population. However, only products such as automobiles, books, and clothing are susceptible to such influencers whereas appliances, food, toiletries, etc., are not.

opinion leaders is in the Advertising, Marketing, & Sales and HR, Teams, & Training subjects.

opinion leaders appears in the definitions of the following terms: adopter categories, perceived risk and perceived quality

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