opt in



Express permission by a customer, or a recipient of a mail, email, or other direct message to allow a marketer to send a merchandise, information, or more messages. This is the method generally used by most direct marketing firms, subscription or non-subscription periodicals, information suppliers, etc. After the opt in, the marketer will keep on sending the material or messages until the recipient chooses to opt out.

Use opt in in a sentence

  • After reading the email about the company's mission, I decided to opt in to so that I would receive future emails about their work and their progress.

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  • We had the opt in agreement set and I knew that everything would be running smoothly as the transaction processed.

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  • You need to make sure that a customer does an opt in before you start sending them things in the mail.

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