opt out

  

Definition

Express instruction by a customer, or a recipient of a mail, email, or other direct delivery to stop the marketer from sending a merchandise, information, or more messages. For example, some book clubs automatically send the 'Book Of The Month' to their members unless they notify the club (within a specified period) not to send it. Responsible online marketers include opt out instructions in their messages or at their sites. See also opt in.

Use opt out in a sentence

  • Although I enjoy supporting my local grocery store, I decided to opt out of receiving their weekly newsletter in an effort to reduce paper waste.

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  • I decided to opt out of my contract and work for a different company because I wanted better pay and to be treated better.

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  • There was interest expressed in the opt out process by the customer but the retention section of the team challenged that.

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