opt out
Definition
Express instruction by a customer, or a recipient of a mail, email, or other direct delivery to stop the marketer from sending a merchandise, information, or more messages. For example, some book clubs automatically send the 'Book Of The Month' to their members unless they notify the club (within a specified period) not to send it. Responsible online marketers include opt out instructions in their messages or at their sites. See also opt in.
opt out is in the Advertising, Marketing, & Sales and Internet & World Wide Web subjects.
opt out appears in the definitions of the following terms: book club, permission marketing and opt in
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