packaging
Definition 1
Processes (such as cleaning, drying, preserving) and materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, protect, and/or transport an article. Role of packaging is broadening and may include functions such as to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, and help in utilization. See also packing.
Definition 2
Practice of combining several related goods or services into a single offer. See also bundling.
packaging is in the Advertising, Marketing, & Sales and Printing, Packaging, & Publishing subjects.
packaging appears in the definitions of the following terms:
materials management,
intermediate bulk carrier (IBC),
deterioration,
labeling,
value added,
perceptual mapping,
gross weight,
household waste,
tare,
marketing information system
and
packaging appears in these other terms:
aid packaging,
composite packaging,
aseptic packaging,
combination packaging,
vacuum packaging,
family packaging,
clamshell packaging,
primary packaging,
controlled atmosphere packaging (CAP),
secondary packaging
and
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