parasitic advertising

Definition

Situation where advertising by one production unit (which makes margarine, for example) may reduce demand for the products of the other production unit (which makes butter, for example) belonging to the same firm. See also cannibalism.


parasitic advertising is...

... in the Advertising, Marketing, & Sales subject.

Nearby Terms

Search volume for parasitic advertising

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z