patronage

  

Definition

Power to confer favors, give support and protection, or to appoint to office or position. Providers of patronage (patrons) and receivers (clients) form a network through which access to various resources is obtained. It originates from unequal distribution of power and, since ancient times, is closely linked with corruption.

Use patronage in a sentence

  • The advertisement division is working hard on increasing customer patronage; repeat customers will receive a discount coupon for each return visit.

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  • "Thanks for your patronage!" the shopkeeper shouted to one of her regulars; people like him are what keep her business afloat.

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  • In order for me to continue my patronage of the local shop, they will need to continue to keep their prices low.

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