pay per click (ppc) definition

pay per click (ppc)

Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link. When a user clicks a link, the click is registered in a system and a pre-determined charge is assessed. Many websites that have advertising opportunities have implemented the program to charge their advertisers. One of the most popular pay per click programs is run by Google and is called AdWords.

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