perceived quality
Definition
Consumer's opinion of a product's (or a brand's) ability to fulfill his or her expectations. It may have little or nothing to do with the actual excellence of the product, and is based on the firm's (or brand's) current public image (see corporate image), consumer's experience with the firm's other products, and the influence of the opinion leaders, consumer's peer group, and others.
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perceived quality is in the Advertising, Marketing, & Sales subject.
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http://www.businessdictionary.com/definition/perceived-quality.html