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of a product's
to him or her. It may have little or nothing to do with the product's
, and depends on the product's
to satisfy his or her needs or
law of diminish...
worth what paid...
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Keeping an Eye on Your Competitors
It is said that "imitation is the sincerest form of flattery", but in the world of business, imitation is inevitable, and hardly flattering. For example, Apple's iPhone and iPad products have been imitated by a number of competitors, such as HTC and Samsung, which have incurred the legal wrath of ...
Three Objectives of Brand Awareness
How to Value a Company in Three Steps
In a manner of metaphor, valuing a company is like valuing a middle aged rock star. What instruments do they own? What songs do they own the copyrights on? And can they fill a stadium of fans or just a coffee house? Eddie Van Halen is still making money on his guitar patents, but when was the last ...
2 Start-Ups and 1 Conglomerate Aim to Change the ...
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Popular 'Advertising, Marketing, & Sales' Terms
Mentioned in these terms
perceived value pricing
customer perceived value
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