perceived value
Definition
Customer's opinion of a product's value to him or her. It may have little or nothing to do with the product's market price, and depends on the product's ability to satisfy his or her needs or requirements.
perceived value is in the Advertising, Marketing, & Sales subject.
perceived value appears in the definitions of the following terms: decision matrix, pricing, credence qualities, customer expectations, market leader, law of diminishing marginal utility, marketing management and worth what paid for (WWPF)
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