perception

  

Definition

The process by which people translate sensory impressions into a coherent and unified view of the world around them. Though necessarily based on incomplete and unverified (or unreliable) information, perception is equated with reality for most practical purposes and guides human behavior in general.

Use perception in a sentence

  • Despite a vigorous and expensive advertising campaign intended to improve the company's reputation, the general public's perception of the company and its brand remained negative.

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  • During the schools lunch hour two girls got in a fight, when teachers went around asking other students who started the fight, everyone�s perception varied on who should take the blame.

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  • The perception of many was that the speech given by Reverend Doctor Martin Luther King Jr was solely advocating for racial equality and justice.

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