Percentage of an insurance company's already written policies remaining in force, without lapsing or being replaced by policies of other insurers. Since persistency is a critical factor in the viability and success of insurance companies, they constantly look for ways to increase this percentage.

Use persistency in a sentence

  • You should have great persistency when you really believe that you know the best way for your company to proceed.

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  • The persistency was high for insurance firm but they knew change is constant so they wanted to prepare for the worst.

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  • Gabriel was determined to sell all of her Girl Scout cookies so she could attend the summer camp, and her persistency paid off.

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