Popular Terms
Percentage of an insurance company's already written policies remaining in force, without lapsing or being replaced by policies of other insurers. Since persistency is a critical factor in the viability and success of insurance companies, they constantly look for ways to increase this percentage.

Use 'persistency' in a Sentence

You should have great persistency when you really believe that you know the best way for your company to proceed.
16 people found this helpful
The persistency was high for insurance firm but they knew change is constant so they wanted to prepare for the worst.
14 people found this helpful
Gabriel was determined to sell all of her Girl Scout cookies so she could attend the summer camp, and her persistency paid off.
14 people found this helpful

Email Print Embed