persuasion

Related Terms
Process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination of them.

Use 'persuasion' in a Sentence

The salesman was trying to use persuasion to get the customer to sign on to the monthly subscription magazine he was trying to sell.
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He was blessed with the gift of persuasion and could pretty much convince anybody of almost anything with very little effort.
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Roger was a skilled car salesman and his gentle art of persuasion could put almost anyone behind the wheel of a new vehicle.
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