persuasion

  

Definition

Process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written or spoken words to convey information, feelings, or reasoning, or a combination of them.

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See Things From Their Point of View

Allocentrism is the practice of trying to see things from others' points of view. This is very useful in business just as it is in life. There are many possible uses: negotiation, persuasion, teamwork, sales, marketing, and just about every other aspect of business.

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