planned obsolescence

  

Definition

Business practice of deliberately outdating an item (much before the end of its useful life) by stopping its supply or service support and introducing a newer (often incompatible) model or version. Its objective is to prod the consumer or user to abandon the currently owned item in favor of the 'upgrade.' Most prevalent in computer hardware and software industry.

Use this term in a sentence

  • If you think it may help you out in the long term you may try a planned obsolescence as a strategy to help your bottom line.

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  • We had a planned obsolescence strategy in place for a few of the items we wanted to get rid of in our store.

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  • The planned obsolescence occurring with the technologies being produced in the market were annoying some regular customers consistently purchasing them.

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