portfolio analysis |
|
Definition
Analyzing elements of a firm's product mix to determine the optimum allocation of its resources. Two most common measures used in a portfolio analysis are market growth rate and relative market share.
email to a friend
print this definition
cite this definition
link to this page
portfolio analysis is in the Advertising, Marketing, & Sales subject.
portfolio analysis appears in these other term: business portfolio analysis
This content can be found on the following page:
http://www.businessdictionary.com/definition/portfolio-analysis.html







