positional good

Popular Terms
Services or products that derive their value from the fact that consumers prefer them to substitute goods and services. Goods or services with positionality, or value resulting from desirability, include luxury items such as yachts and expensive cars, access to exclusive entertainment venues, and other items that are seen as status markers.

Notable Quotable

What Consumers Purchase
"There is something inevitable to me about "positional" goods. Once you've provided for your basic needs, you start to march up the consumption curve and it is often the more traditional brands that attract the consumer as he reaches a new position in life. The more you prosper, the more narrow the universe of items through which you can express your prosperity."
- Thomas Russo

Email Print Embed