positioning statement

  

Definition

Written description of the objectives of a positioning strategy. It states (1) how the firm defines its business or how a brand distinguishes itself, (2) how the customers will benefit from its features, and (3) how these benefits or aspects will be communicated to the intended audience.

Use this term in a sentence

  • The positioning statement was made clear to all individuals involved in the project we everyone knew our plan of action.

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  • I thought the positioning statement was good and we could now move forward to phase 2 of the motion and start selling.

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  • You should try and file a good positioning statement so that everyone on your team knows where you are standing.

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