positioning statement |
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Definition
Written description of the objectives of a positioning strategy. It states (1) how the firm defines its business or how a brand distinguishes itself, (2) how the customers will benefit from its features, and (3) how these benefits or aspects will be communicated to the intended audience.
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positioning statement is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
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http://www.businessdictionary.com/definition/positioning-statement.html







