positioning
Definition
Marketing strategy that aims to make a brand occupy a distinct 'position,' relative to the competing brands, in the mind of the customer. Firms apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility.
positioning is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
positioning appears in the definitions of the following terms: product definition, brand, positioning statement, repositioning, product positioning and marketing strategy
positioning appears in these other terms: market positioning, global positioning system (GPS)
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