premium pricing

  

Definition

Practice in which a product, such as high-end perfumes, jewelry, clothing, or cars, is sold at a price higher that that of competing brands to give it snob appeal through an aura of 'exclusivity.' Also called image pricing or prestige pricing.

Business Tips

Price Discrimination 101

Price discrimination is the practice of charging different prices to different customers. Despite the name, the practice is usually legal, as long as it's not discriminating based on race, gender, age ... Read more

Related Videos




http://www.businessdictionary.com/definition/premium-pricing.html

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z