price discrimination

Popular Terms
Selling the same product to different buyers at different prices depending on order-size lot and/or their geographical location.

Use 'price discrimination' in a Sentence

The price discrimination was out of control but the business man's motto was, 'you cannot blame a guy for trying.'
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I thought the place was practicing price discrimination and that they would not sell anything to me that I could afford.
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Some companies will set up a price discrimination if they think it will have major positive affects on their bottom line.
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Notable Quotable

Charging Customers Different Prices for the Same Product or Service
"Perfect price discrimination is the term given to charging each customer as much as that customer will pay. Note that some types of price discrimination are legal and others are not. Some ways you can segment your product line and charge different prices to different subsets of your user base include: feature set, time, interface, convenience, support, flexibility, and completeness. Examples include online vs. offline versions of products, book publishers offering a hardcover and then a paperback, stores offering coupons expecting them to only be used by very price-sensitive customers, and quantity discounts."
- Tom Murcko
Why do Coupons and Rebates Exist?
"If stores and product providers wanted you to pay the lower price, why don't they just reduce the price? And why do they make the process of getting a rebate so difficult? The answer is, they're trying to price differentiate. Anyone who is willing to jump through hoops to save money is more price-conscious and less likely to have been willing to pay the higher price. In this way, they can get a little closer to charging each person as much as that person is willing to pay. Coupons and rebates are two specific examples of this price differentiation tactic, but you might think of others that are also relevant for your business."
- Tom Murcko

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