price leader

Definition 1

Marketing: Powerful firm whose prices are likely to be imitated by other firms in the same market. Price leaders usually are also the market leaders.

Definition 2

Merchandising: Popular item or an item of daily consumption whose price is set lower than normal to attract customers into the store. See also loss leader.


price leader is...

... in the Advertising, Marketing, & Sales subject.

Nearby Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z