price leader definition

price leader

Marketing: Powerful firm whose prices are likely to be imitated by other firms in the same market. Price leaders usually are also the market leaders.

Merchandising: Popular item or an item of daily consumption whose price is set lower than normal to attract customers into the store. See also loss leader.

price leader is in the Advertising, Marketing, & Sales subject.

price leader appears in the definition of the following term: loss leader

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