price point

Related Terms
Suggested retail price of a product, determined in such a way as to compete with prices of other products. A product may be introduced with a specific price point, but that price may be altered depending on current demand and competition.

Use 'price point' in a Sentence

In a negotiation for the sale of your products, it is useful to begin the bargain at a higher price point than you need to sell.
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The price point of the product was really great and we knew that it would compete with other products perfectly.
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The price point was reached as planned and our position in the market was strong so we had reached all of our goals.
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