pricing strategy

  

Definition

Activities aimed at finding a product’s optimum price, typically including overall marketing objectives, consumer demand, product attributes, competitors' pricing, and market and economic trends.

Use pricing strategy in a sentence

  • You need to have a good pricing strategy for your products so that you get the most profit you can from them.

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  • The pricing strategy we had was really good and really helped drive business forward in a productive and positive manner.

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  • You should come up with an effective pricing strategy to get the most of your product off the shelves quickly.

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