primary advertising

  

Definition

Advertising that emphasizes the basic attributes of a product category and not that of any particular brand or producer. Used by industry groups or trade-associations, its aim is to build demand for the entire product category, or to enhance an industry's image.

Related Videos




http://www.businessdictionary.com/definition/primary-advertising.html

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z