primary data



Data observed or collected directly from first-hand experience. Published data and the data collected in the past or other parties is called secondary data.

Use primary data in a sentence

  • We had a lot of primary data on the subject and could make an educated guess about the reasons behind the outcome.

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  • If you want to forecast how a project might play out you must be able to fully understand the primary data.

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  • If you want to know what to expect from a project you need to gather all the primary data you can before starting.

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