primary research

  

Definition

Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources.

Use primary research in a sentence

  • The scientist decided to do some primary research because he felt the data recovered would be much more reliable to the public.

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  • The primary research was presented first to the board as we decided it was most useful in making an informed decision.

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  • In order to accurately predict the popularity of a product in development, a company should conduct their own primary research, rather than relying on past statistics of similar productions.

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