prime time
Definition
Part of daily broadcast time during which the number of listeners or viewers is the highest. In radio broadcasting, there are commonly two prime times: Morning drive (6 a.m. to 10 a.m.), and Afternoon or Evening drive (3 p.m. to 7 p.m.), Monday through Friday. In TV broadcasting, the only prime time is from 4 p.m. to 8 p.m., Monday through Saturday, and from 7 p.m. to 11 p.m. on Sunday.
prime time is in the Advertising, Marketing, & Sales subject.
prime time appears in the definitions of the following terms: afternoon drive, daypart and fringe time
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