prime time

Popular Terms
Part of daily broadcast time during which the number of listeners or viewers is the highest. In radio broadcasting, there are commonly two prime times: Morning drive (6 a.m. to 10 a.m.), and Afternoon or Evening drive (3 p.m. to 7 p.m.), Monday through Friday. In TV broadcasting, the only prime time is from 4 p.m. to 8 p.m., Monday through Saturday, and from 7 p.m. to 11 p.m. on Sunday.

Use 'prime time' in a Sentence

You need to try and get your product marketed during prime time so that as many people can see it as possible.
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The show was on during prime time, which was great because I was a stay at home mom and had all the time in the world.
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The network decided not to air the violent drama during prime time, when most families would be watching TV during and after dinner.
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