private label

  

Definition

Brand owned not by a manufacturer or producer but by a retailer or supplier who gets its goods made by a contract manufacturer under its own label. Also called private brand.

Use private label in a sentence

  • I was sponsored by a private label and that meant that I would be getting money from them and have to wear their gear.

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  • The private label supplier was able to provide a high quality product at a fraction of the price of the competitors.

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  • Sometimes you may be able to get a much better price when dealing with a private label than with the commercial good.

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