problem-solution approach
Definition
Selling approach in which the salesperson attempts to identify the customer's problems and come up with one or more alternatives that solve the problem by using the product he or she is selling.
Popular 'Advertising, Marketing, & Sales' Terms
problem-solution approach in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/problem-solution-approach.html
