product class |
|
Definition
Group or range of products that may serve as substitutes for one another, depending on how narrow or broad is the definition of the product. For example, a narrow product class for a 'transport vehicle' would include cars, pickups, vans, etc., whereas a broad product class would include aircraft, ships, trailer-trucks, etc.
email to a friend
print this definition
cite this definition
link to this page
product class is in the Advertising, Marketing, & Sales subject.
product class appears in the definitions of the following terms: introduction stage, product competitors and selective demand
This content can be found on the following page:
http://www.businessdictionary.com/definition/product-class.html







