product class |
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Definition
Group or range of products that may serve as substitutes for one another, depending on how narrow or broad is the definition of the product. For example, a narrow product class for a 'transport vehicle' would include cars, pickups, vans, etc., whereas a broad product class would include aircraft, ships, trailer-trucks, etc.
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product class is in the Advertising, Marketing, & Sales subject.
product class appears in the definitions of the following terms: introduction stage, product competitors and selective demand
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