product development
Definition
Creation of products with new or different characteristics that offer new or additional benefits to the customer. It may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.
product development is in the Advertising, Marketing, & Sales and Industries, Manufacturing, & Technology subjects.
product development appears in the definitions of the following terms:
portfolio criteria,
matrix management,
concept,
simultaneous engineering,
skunkworks,
intrapreneurship,
marketing strategy,
Ansoff matrix,
relay race process,
strategic relationship
and
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