product development



The creation of products with new or different characteristics that offer new or additional benefits to the customer.

Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche.

Use product development in a sentence

  • Proper product development ensures the end product will support all requirements while meeting all codes required of particular type of product.

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  • The product development specialist was increasing their support of our project so we used their data to complete the project.

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  • In the middle of product development, it was found that one of the metals used in the alloy was of insufficient quality, much to the detriment of the company; unfortunately all of those pieces will have to be scrapped and remade.

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