product differentiation |
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Definition
Development or incorporation of attributes (such as benefits, price, quality, styling, service, etc.) that A product's intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics.
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product differentiation is in the Decision Making, Problem Solving, & Strategy and Industries, Manufacturing, & Technology subjects.
product differentiation appears in the definitions of the following terms: barriers to entry, market structure and value chain analysis
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