product differentiation

  

Definition

Development or incorporation of attributes (such as benefits, price, quality, styling, service, etc.) that A product's intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics.

Use this term in a sentence

  • Putting out a lot of product differentiation will have your product look desirable to many different people and their needs.

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  • They were good at product differentiation and made their products look really good to the consumer who would buy them.

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  • The product differentiation was thought to be responsible for the choice of the optimal mix of goods to delivered to the public.

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