product differentiation



Development or incorporation of attributes (such as benefits, price, quality, styling, service, etc.) that A product's intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics.

Use this term in a sentence

  • Putting out a lot of product differentiation will have your product look desirable to many different people and their needs.

    3 people found this helpful
  • They were good at product differentiation and made their products look really good to the consumer who would buy them.

    10 people found this helpful
  • The product differentiation was thought to be responsible for the choice of the optimal mix of goods to delivered to the public.

    3 people found this helpful
Show more usage examples...

Related Videos

Have a question about this term? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z