product differentiation

Popular Terms
Development or incorporation of attributes (such as benefits, price, quality, styling, service, etc.) that A product's intended customers perceive to be different and desirable. Advertising and promotion of a product is based on its differentiating characteristics.

Use 'product differentiation' in a Sentence

Putting out a lot of product differentiation will have your product look desirable to many different people and their needs.
17 people found this helpful
They were good at product differentiation and made their products look really good to the consumer who would buy them.
16 people found this helpful
The product differentiation was thought to be responsible for the choice of the optimal mix of goods to delivered to the public.
15 people found this helpful

Email Print Embed