product family
Definition
Group of products derived from a common product platform. These goods or services use similar or same production processes, have similar physical characteristics, and may share customer segments, distribution channels, pricing methods, promotional campaigns, and other elements of the marketing mix. Products comprising a family are usually priced and discounted as a package. Several product families make up a product portfolio. Also called product group or product line.
email to a friend
print this definition
cite this definition
link to this page
product family is in the Advertising, Marketing, & Sales subject.
product family appears in the definitions of the following terms:
product manager,
level scheduling,
family packaging,
platform product,
product portfolio,
leader pricing,
product group,
product franchising,
individual branding,
full line pricing
and
product family appears in these other term: product family advertising
This content can be found on the following page:
http://www.businessdictionary.com/definition/product-family.html